Philips - Personal Care Workflow - Misters
51384
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Philips – Personal Care Workflow

Misters was also hired to work for Philips. For a year and a half, Misters worked (partly) internally on the ‘asset production team’ of the world’s market leader in razors and other devices. In this department assets are created, including videos, photos and CGI/3D renders. From this asset team, everything is produced that’s used on global packaging, images at e-tailers like amazon.com, in-store materials, and extensive how-to videos on different partner channels. Thousands of assets originate from this department every month.

 

Misters mapped the asset production workflow and optimized it together with Philips. Optimization in production speed but especially in consistency in 3D videos, 3D stills, photography, and film. With Philips, it often happens that there are multiple versions of the same product. While the form is identical, colours, materials and accessories may vary. To prevent each product variant from having to be filmed anew, Misters as Team Lead cooperated on a new workflow that ensures that assets are easy to adjust for each country and each product variation in post production. This almost without the need of manual work. The automated workflow applies to all types of assets: from stills to complicated videos in which the 3D devices can be replaced by means of motion tracking.

 

After the new workflow was implemented, Misters abandoned its role as ‘Team Lead Asset Innovation’ and gave the staff a comprehensive training in the new working methods. Within Philips, a new lead was appointed to continuously improve the workflow.

CLIENT

Philips

ROLE

R&D Consultant

BRAND

Philips Personal Care

Date

2 mei 2019