MINI unveils the concept car ‘Rocketman’ at the Geneva Motor Show. Before the launch, the press and public will be treated to a release video about the car.
Advertising agency BSUR conceived a video in which the ‘design principles’ of this car are presented visually. A film which looks back to the origins of the first MINI and forwards to the vision of the future. From BSUR, Misters supervised the complete production which was done by Micha Rozeman/Postpanic.
The film is great and as a result it was designated as the winner during the presentation of various professional awards.
Awards & nominations:
The One Show Design – Bronze Pencil in Animation
London International Advertising Awards – Finalist in Animation
Art Directors Club Netherlands – Two nominations