Jacobs douwe egberts - HRM Campaign - Misters
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Jacobs douwe egberts – HRM Campaign

What do you do when you want to attract the best talent? JDE asked advertising agency VUUR, which set up a recruitment portal with video content. A video of real employees, with the real story.


Because Misters was involved an early stage, we could join JDE together with VUUR and jointly define the project flow.


A ‘Rube Goldberg machine’ needed to be built which would lead available talent past the different product groups. In this way, the broad portfolio and opportunities within JDE would be demonstrated to the target group. While JDE went in search of the right employees inside the company, Misters started looking for the right production company. That turned out to be Big Shots, where Robert-Jan Glas was responsible for the direction of the main video and came up with the design of the Rube Goldberg machine. Misters acted as a pivot between the various parties


Director Dominic Soete made of a series of profile videos of employees. Together with VUUR, designers, and web designers, were able to put JDE’s renewed recruitment platform online after several weeks.

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Jacobs Douwe Egberts






2 mei 2019