Hostnet, a large hosting provider in the Netherlands but not a major advertiser on TV. The Utrecht based advertising agency True Ideas wrote a beautiful strategy and a series of commercials. This convinced Hostnet that advertising on television was the right choice for their target audience.
We went looking for our protagonist. ‘The fixer’, the ‘handyman’, the ‘sympathetic nerd’. Thus Hugo was born. Misters supervised the casting process to find Hugo and on behalf of True Ideas and approached different production companies. We ended up with director Yoes Benli of Caviar Amsterdam to produce the series of commercials with ‘Hugo of Hostnet’. Short, clear commercials with a sympathetic blend of small visual effects and a clear story. Exactly like Hostnet itself.
Misters supervised this project from the beginning. Through budget monitoring and planning, but especially by ensuring that the right creative result was produced.