TBWA/NEBOKO approached several production companies with the rough idea for the TVC ‘Heineken – The Invention’, including Pink Rabbit. Misters was asked to join the Pink Rabbit-team as a producer and jointly do the pitch and the subsequent production.
So we produced this production from A-Z, from the drawing board in Amsterdam to a multi-day international shoot. A truly ‘military operation’ with a cast from five different countries, props from all over Europe and particularly intensive 2D/3D post-processing according to meticulously-drawn plans. Among other things, the original Heineken bottles were copied and the world’s first car was brought in to figure in this commercial.
The musical post-processing together with the Italian opera singer Pietro Spagnoli completed the project.
Curious as to how exactly we did it? Take a look behind the scenes.