Misters often gets asked how all that content we are creating for social and video platforms or for TV affects a website. What role do they have in this ‘always-on’ era? “I have multiple brands and different markets. All with relevant, but different contributions. Especially looking at the consumer journey that forms the basis for all our Marketing efforts”.
In order to properly answer this question for our clients, we take a closer look at a site’s role in the overal brand experience, the connected ecosytem it lives in, the data and how it impacts the business or the KPIs. If you are a global brand with different levels of local relevance, a closer look will help pin point what elements in the consumer journey help define purpose of your site(s). Enabling you to define content and development purposes across brands and markets.
Defining the role of a site helps with a content startegy, planning content briefs and define levels of personalisation. A proper roadmap for future platform updates is mandatory. Our role within this challenge is to define a categorisation and work with your global and local leads to further define the purposes. Together with the brand teams we further connect it to content strategies and website roadmaps.
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