More and more we see preferred supplier contracts being used in marketing. Misters really welcomes long-term relationships. In long-lasting relationships we regularly find that the advertiser expects the process to become more efficient and therefore cheaper. Or that the requests of the advertiser gradually change. In practice, this means that if the production partner doesn’t continuously change the working methods, the relationship is disrupted and put under unnecessary pressure.
Misters cast a critical eye on many years of cooperation between advertiser, advertising agency and producer. With an open mind, Misters asked relevant questions. Questions that because of tunnel vision hadn’t previously come up. We contributed new knowledge but above all new production strategies with which every partner could move forward. Result: the good relations remained intact and still are to this day.
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